Posted on August 15, 2010
How to Pitch a News Story: The Associated Press
People are always asking me how to pitch a story to the press. Should they send press releases, pitches, books, marketing materials? Through the years, my reporter friends have taught me to ask two simple questions: 1) What’s the story? 2) Is it newsworthy?
Here is the Associated Press planning editor Jon Resnick and Associated Press Editor Donna Cassata on how to pitch a news story:
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