How to Pitch a News Story: The Associated Press

People are always asking me how to pitch a story to the press. Should they send press releases, pitches, books, marketing materials? Through the years, my reporter friends have taught me to ask two simple questions: 1) What’s the story? 2) Is it newsworthy?

Here is the Associated Press planning editor Jon Resnick and Associated Press Editor Donna Cassata on how to pitch a news story: