Behind the Brand: The Southwest Conference of the United Church of Christ SWC-UCC’s New Visual Identity, Brand, and Marketing Campaign

Behind the Brand: The Southwest Conference of the United Church of Christ SWC-UCC’s New Visual Identity, Brand, and Marketing Campaign

We recently had the privilege of partnering with Root + River and Thrive Creative Design to develop a new visual identity, brand and marketing campaign for our client, The Southwest Conference of the United Church of Christ, SWC-UCC.

Working alongside conference leadership and congregations across Arizona, New Mexico, and Texas, LightBox Media, Root + River and Thrive Creative Design created a modern, flexible brand and marketing campaign that reflects their mission of being “extravagantly welcoming and affirming to all.”

The campaign message, “Not that kind of church,” challenges assumptions and opens the door to conversation-inviting people to experience a faith community rooted in inclusion, justice, acceptance, and unconditional love. What an honor and privilege it was to watch Jessica Siegfried help bring that vision to life through a visual identity campaign designed to connect across multiple media for The Southwest Conference of the United Church of Christ, SWC-UCC.

Check out the visual identity and graphic design below.
Designer and photo credits: Jessica Siegfried | President + Creative Brand Specialist of Thrive Creative Design